The cargo container, a rectangular prism in form, to us it is essentially a blank canvas which needs to be manipulated into something desired within reason. The value & context of the project lies within the Linda Farrow brand itself.
Linda Farrow is without a doubt a well-known luxury brand catered to the “fashion conscious consumer”. By researching the products of Linda Farrow we realised a lot of their designs revolve around geometry and form. As architects we see a clear distinct metaphysical link with the process of architecture. This allowed us to create a unique space which we feel represents the brand in it’s entirety yet redefining it’s future.
We understand that as we are also not only selling the brand, we are essentially trying to sell a product, the spatial design for us needed to appeal to the consumer at a micro level as well as macro. What was formulated is an anthropological manifest, a space that spoke to the consumer no matter where he/she was. Ultimately the questions we asked were How to excite people and keep them comfortable whilst not distracting them from the product itself.